This will be one HAUTE Super Bowl XLVIII
In celebration of Super Bowl XLVIII and in support of the National Football League Foundation (NFL Foundation), the CFDA and Bloomingdale’s have teamed up on a unique collaboration of customized football helmets, created by a slew of CFDA members.
All 48 helmets will be auctioned. Fans may visit Bloomingdales.com/superbowlhelmets to access the NFL Auction and bid on the designer Super Bowl XLVIII helmets from January 15 – February 4, with 100% of the net proceeds benefiting the NFL Foundation, a non-profit organization dedicated to improving the lives of those touched by the game of football. Through its grant programs the Foundation supports youth and high school football programs, health and safety efforts, as well as community health initiatives, including NFL PLAY 60. The minimum bid for each helmet will be $248, celebrating the 48th Super Bowl which is taking place across two states.